ambiquity design

We’ve just finished a site for another new client: The Everlast Asphalt Corporation, owned and operated by Randy Bearden, provides residential and commercial asphalt services for the southeastern Michigan area.

The site creation process started out well when we were able to get everlastasphalt.com for their domain name. Finding the perfect name is a bit tricky nowadays, since so many good names have already been purchased by other companies.

Rick mapped out a site that has a clean, friendly design, highlighting the professionalism and workmanship that Randy Bearden’s company has provided for more than 20 years.

We always learn a lot about each client’s trade when we create a site. Rick researched and wrote quite a bit about the asphalt industry. When Randy told him that asphalt is recyclable, he incorporated a name plate that featured the green we all associate with environmentally friendly products and services.

Ambiquity Design’s goal is to provide highly personalized service for each of our clients. We tailor-made this site to include before and after pictures, all of their services, and a contact form for potential clients. Being MDOT certified and successfully staying in business for more than 20 years are both credentials that can reassure a potential client, so we added that information to the footer on every page. We also incorporated keywords that will attract visitors searching for an asphalt company throughout the site and in the html code, another important aspect of attracting potential clients.

We know most clients are excited to see how many hits their new sites receive, so we install Google Analytics on every site we build.

Thanks to Michele and Randy for choosing Ambiquity for their brand new company website.